So in what I imagine is a national campaign, everyone’s favorite ‘wow, this tastes like watered-down goat piss’ beer has made a play for the hearts and wallets of the internet-savvy youth by using suggestive emoticons. (Another version shows an empty glass of Coors accompanied by a sad face.) The other day I encountered this on the way home. And laughed, and laughed, and laughed.
Somehow I don’t think the advertising executives behind all of this counted on the addition of another widespread internet phenomenon: the comments box.